Modernity Is A Normal Part Of Daily Life That Has Made Its...

Modernity is a normal part of daily life that has made its way into religion. Modernity, disenchantment, and secularization, not only all intertwine and play a role in today’s changing society, but the first one acts as cause for the other two, through ideas such as the Secularization Thesis and secularism arising as part of the disenchanted world. Before explaining how, it is important to first discuss what modernity is. Michael Saler describes it as: â€Å"a mixture of political, social, intellectual, economic, technological, and psychological factors, several of which can be traced to earlier centuries and other cultures, which merged synergistically in the West between the sixteenth and nineteenth centuries. These factors include (but are not exhausted by) the emergence of the autonomous and rational subject; the differentiation of cultural spheres; the rise of liberal and democratic states; the turn to psychologism and self-reflexivity; and the dominance of secularism, nationalism, capitalism, industrialism, urbanism, consumerism, and scientism.† Essentially as an idea, modernity encompasses anything that has developed over the past few centuries and could be considered modern, getting away from a traditional way of life and transitioning into a modern way of life. Peter Berger best explained it with his â€Å"traveler on a plane† metaphor: The jet traveler goes by the airline schedules, moves quickly, and has many choices. The villagers on the other hand, go by the seasons,Show MoreRelatedThe Difference Between Muslims And Maranaos1444 Words   |  6 PagesWaffa M Sarip English 27 Andre Dominic The difference between Muslims and Maranaos; Goodness of the Muslims Background of the Maranaos Maranao means â€Å"people of the lake† which refer to lakeLanao in the province of lanao del sur on the southern part of the Philippines in the island of Mindanao sinch 13th century. The first muslim missionaries came to preach Islam and the people in Bumbaran refused to be converted, as the entire kingdom sank there were only four people who survived and became theRead MoreThe Christian Mission Book Review1442 Words   |  6 PagesChristian Mission Book Review Part two begins with David Livingstone, a Scottish missionary, and a professional doctor. He was very interested in exploration and his main goal was to stop Portuguese and Arab slave trade, he believed in human self-worth. He got his men and his supplies and started his voyage to Africa to map Africa, he was successful at mapping most of Zambezi. Livingstone was accused of not being a â€Å"real† missionary and he was too political but he always made sure he was working withRead MoreAmerican Culture1480 Words   |  6 Pagesa shared lifestyle among people, while it divides the world into communities of common customs, values, religion, practices, and law.1 American culture can be seen as more diverse and complex; however, people manage to find common ground through music, art, fashion, science, technology, worldviews and democracy. On the grander scale, Americanization greatly impacts foreign countries and has the power to control them. It is capable of compelling goo d influence over other nations and often timesRead MoreImmigration, Cultural Boundaries, By Open And Closed Geographic Borders Essay2636 Words   |  11 Pagescreated through relations between members of the society. From the time in memorial, it has been known that Allah who is the name given to God by Muslims permits women to come up with conclusions in relation to balancing accountabilities surrounding their home area. It is the decision of a woman to choose either to work in their place of birth or move to other countries in search for greener pastures. In this case, it has always given the Muslim women a lot of challenges in trying to secure jobs in thatRead MoreKierkegaard s Requirement Of Sacrifice1958 Words   |  8 PagesSacrifice in Christianity? At the time of Sà ¸ren Kierkegaard, many relatively new approaches to theology and ways of thinking about God and the divine were permeating throughout Europe. Many of them, especially Hegel’s rationalist philosophy method, were not to Kierkegaard’s liking. Since theology and religion were so rapidly losing credibility in the eyes of modern science and modernity itself, there was an effort by philosophers and theologians to either reduce Christianity to mere ethics, orRead MoreChallenges Facing Modern Christians5546 Words   |  23 PagesMEDIA SUBMITTED TO: Dr. MUTHONI GACHARI SCHOOL OF COMMUNICATION, LANGUAGES AND PERFORMING ARTS DEPARTMENT OF LANGUAGE AND PERFORMING ARTS DUE DATE: 23rd NOVEMBER 2012 DAYSTAR UNIVERSITY NAIROBI CAMPUS RELIGION CHALLENGES FACING MODERN CHRISTIANS Christians are facing many challenges in the contemporary world. Christians are facing many challenges in the contemporary world such as competition of power among churches, sexual immorality, misinterpretationRead MoreWhat Is Western Civilization?2205 Words   |  9 Pages1. What is Western Civilization? Western civilization or the western culture that is broadly used in describing the heritage that is found in a normal society i.e. the ethical values, social norms, beliefs, political, specific artefacts, the technologies used and the political systems found in that society, that have some resemblance with that from European countries. This effect was felt because it was carried either through colonization or modern day immigration, hence the culture is transferredRead MoreHate Crime And The United Kingdom3275 Words   |  14 PagesWhilst hate crime has been represented in the media and legislation for many years, particularly in the US, definitions of the term have been transient and changing. The Home Office issued a report in 2013 which demonstrated to both the public and law enforcement officials the most recent formal definition of ‘hate crime’ in the United Kingdom: â€Å"any criminal offence which is perceived, by the victim or any other person, to be motivated by a hostility or prejudice towards someone based on a personalRead MoreArab Culture - Essay6842 Words   |  28 Pagesless equal to the area known as the Middle East and North Africa (MENA). Although this excludes Somalia, Djibouti, and the Comoros Islands which are part of the Arab world. †¢ It can also be defined as those countries where Arabic is the dominant language. †¢ Arab countries are religiously and ethnically diverse with Islam being the dominant religion in most countries. †¢ 22 Arab countries/areas: Algeria, Bahrain, the Comoros Islands, Djibouti, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, MauritaniaRead MoreHuman Relation Essay9189 Words   |  37 Pagesfor management Nikolas Rose Conventional textbooks often set up a simple story about organization theory which has a very appealing structure. In this story, there is a good guy and a bad guy. Who gets to play which role sometimes shifts, but most often the bad guy is the scientific management approach and the good guy is human relations theory. This is a flawed story in my view, and the way I will tell the story emphasizes the many connections and similarities between the two. But I suppose the fact

The Development Of Morals - 1700 Words

The development of morals is an often studied topic in psychology. However, there is a debate over whether morality is learned, or something humans are born with. A number of experiments have shown that the latter may be a large part of the truth. Infants seem to have basic concepts of empathy, helping others, and punishment before they can speak or participate in society. However, humans continue to develop their morals throughout their lives. These findings simply support the idea that there is an evolved base moral core that is present in all humans from birth. Many prominent child psychologists have regarded infants as amoral. Psychologists of this view would argue that infants have no understanding of morals until they are taught†¦show more content†¦Moral-like behaviors have also been observed in animals, such as chimpanzees and dogs. Chimpanzees conform to rules, share, do favors, comfort others, and engage in many other activities that resemble morality. Researchers then concluded that if these behaviors evolved in animals so genetically similar to us, they probably evolved in humans as well (Berk, 2013). However, these moral behaviors do seem to be much more developed and common in humans. Humans are accepted to be born with many evolved traits such as the ability to learn language and attach to the mother, so it is not far-fetched that we could be born with a basic moral code as well. According to one study, â€Å"as has been argued for humans’ ‘core’ understanding of certain conceptual domainsâ€⠀including objects, numbers, geometry, agents, and groups [...]—there may be aspects of morality that emerge in the absence of specific experiences [...] or being explicitly taught which acts are right and which are wrong† (Hamlin 2013). This quote explains that other human qualities and understandings seem to be universal and built in, meaning morality may very well be in this group. Infants seem to approve of helping others, a major facet of morality. Using data from puppet shows, researchers have shown that babies almost always choose the more helpful puppet. In the shows, one puppet will attempt to open a box. One character will help them openShow MoreRelatedMoral Development : Moral And Character Development886 Words   |  4 PagesMoral and Character Development Although moral development has addressed from different models or approaches to psychological and educational, it is the cognitive-developmental approach; they are given more importance. For the definition of the cognitive, means that moral development has its bases in the stimulation of the reasoning of the person about circumstances and decisions regarding situations of interpersonal relationship. The role of thinking is necessary, and above all the how andRead MoreMoral And Moral Development Of The Army751 Words   |  4 PagesPromote Moral Development 1LT Farlin Reynoso Moral is the concerns to what is right and wrong in human behavior (Merriam-Webster). As chaplains, we are agents of what right looks like in all moral issues in the Army. Many moral issues affects the lives of Soldiers, Civilians, and Families, affecting effectiveness of service command climate, unit readiness, and cohesion (AR 165–1, 9–10a). From the lowest private to the highest-ranking officer, we all need to promote a moral develop in our organizationRead MoreMoral Development And Moral Judgement1112 Words   |  5 PagesMoral development and moral judgement has always been an interesting topic for psychologists and philosophers. It plays an important role in our life on a regular basis. 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The critical importance of the early years remains crucial to all later development. With all the violence and unsuitable language in film, television, and music today’s society poses an even larger threat on children. Moral functioning involves self-esteem, self-control, and altruistic behaviorRead MoreThe Theory Of Moral Development Essay1398 Words   |  6 PagesThe theory of moral development was developed by psychologist Lawrence Kohlberg and is a very interesting subject that stemmed from Jean Piag et’s theory of moral reasoning. this theory helped us to develop the understanding that morality starts from the early childhood years and can be affected by several factors. This theory encompasses the ideas that moral reasoning, which is considered the basis for moral behavior, has six identifiable developmental stages. According to Kohlberg the six stagesRead MoreJustice and Moral Development925 Words   |  4 Pagesin that they believe in this concept to make a loss better. Many individuals will see law enforcement agencies, especially the officers that work for an agency, to be the tool that will be used to garner their justice. Kohlberg’s stages of moral development theory can help to explain criminal behavior in that a criminal that acts out for a particular reason will not be able to understand the stages that are beyond the one that they are in, such as only being interested in pleasing themselves. UsingRead MoreSocial and Moral Development1112 Words   |   5 PagesIn this paper, I will be explaining the stages of social and moral development children experience from early childhood through adolescence. I will also be comparing the social and emotional development of the children in each of the age groups that I selected in Week Six, which were early childhood and middle childhood. There are six stages of social and moral development that children will experience from early childhood to adolescence. The six stages are broken down into three levels. 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Brave New World 7 Essay Research Paper free essay sample

Brave New World 7 Essay, Research Paper Brave New World The novel Brave New World by Aldous Huxley is an first-class book. The narrative accurately depicts the fluctuation between a fabricated Utopia and our present universe. His graphic descriptions of the events and rites of the Utopians make the narrative a really speedy read. The narrative starts out with a group of pupils larning about the manner each member of the population is produced. The DHC explains how each individual is predestined for a certain category and occupation and throughout the foetal growing clip, you are conditioned to the environment that occupation entails. At certain points of their assembly line each embryo is exposed to heat or light to condition the organic structure for certain environments. After birth, the babes are conditioned to wish or dislike certain things like books or visible radiation. By making this, the Utopians believe that they will hold happy workers and prevent revolutions. We will write a custom essay sample on Brave New World 7 Essay Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The kids are invariably exposed to messages that are imprinted in their head. These messages are designed to hold an impact on their thought and are more mechanical than mental. Lenina Crowne and Bernard Marx come into the image after larning how things work. They both work at the hatchery and have been dating, but she starts dating Bernard Marx alternatively. Bernard is a distorted but extremely intelligent adult male who takes Lenina to a barbarian Restoration. At the reser vation, they meet John and his female parent Linda, whom was the girlfriend of the DHC and John is his boy. Lenina and Bernard take, with permission, Linda and John out of the reserve. Bernard and a friend introduce John to the new universe. Lenina tries to do progresss toward John but his barbarous attitude doesn T allow it. The ruin of John begins with the decease of his female parent in the new universe. John goes brainsick and attempts to bring on a revolution among the Utopians that work at the infirmary. He leaves to get away his incubus, but can non avoid the people. The Utopians drive him to suicide, which was his lone option to get away the new society. One of the most scientifically interesting parts of the book is the description of the Bokanovsky procedure. The procedure allows one egg to multiply into 96 other eggs. This is the footing for a society like this 1. If you can make 96 twins you can make a whole batch of people likewise and one can specialise them to execute any undertaking necessary. This brought to mind eugenics foremost. Brave New World was a great book because it hooks the reader in the first chapter. The utmost imagination generated in the first chapter drew me in. I pictured assembly lines of jars incorporating foetuss. He made the chapter to chapter differentiation good. I enjoyed reading the book. It was speedy and in deepness. Overall I thought Brave New World was an first-class, well-written book.

Social Media Marketing On Consumer Loyalty-Samples for Students

Question: Critically Analyse the Impact of Social Media Marketing On Consumer Loyalty. Answer: Introduction Social media marketing is more than a trend these days as it is a necessity for organizations to survive in global market. If the social media marketing is done in proper way, it can garner enough attention to scale up sales within a few amount of time. Social media platforms help different companies to channelize their path towards the customers and act as an impeccable way to create brand as well as product awareness. Brand awareness in turn is central to the process of creating customer loyalty. Apparently it seems that social media marketing is advantageous for any organization to gain instant popularity, but there are certain threats too which trends to be omnipresent simultaneously with advantages. Word of mouth can be both an advantage and disadvantage as it plays an influential role to motivate or demotivate buying behavior of people. This study would focus on the impact of social media on customer loyalty. A popular retail organization namely, Walmart would be considered for this study to determine its social media marketing strategies and their underlying flaws. Research problem Social media marketing strategies need proper use of keywords, acronyms and jargons to attract enough customers. Companies which are good at creating such practices find social media utterly advantageous but this platform is extremely sensitive as one small word can alter the thoughts of people. Walmart also faced some troubles regarding its contents in social media. From 2014 to 2016, this company made series of mistakes by promoting its brand name in a controversial way. For example, this company promoted its plus size products on social media websites by a caption fat girl costumes, which got immediate negative reaction from customers and this idea of Walmart fell flat on the grounds of effective social media advertising (bloomberg.com, 2017). As a result of these attempts, company lost most of its followers on social media sites and also saw shortage of sales from 2014 to 2016 (forbes.com, 2017). Figure 1: Drop in sales rate of Walmart (Source: forbes.com, 2017) Main hypothesis of this study is to analyse issues that are made by business firms while marketing their products in social media platforms and make effective recommendations to avoid consequences in future. H1- This study would be able to provide effective recommendations with the help of social media marketing theories as well as strategies H0- This study may not be able to determine effective strategies for business firms due to insufficient information about existing theories. Research objectives To analyse the importance of social media marketing done by Walmart for gaining the loyalty of customers To demonstrate the ways by which such marketing is done for inclining huge customer base towards Walmart To portray the consciousness of Walmart in doing attractive social media marketing so that purchasers decisions can be manipulated To recommend useful strategies in order to enhance social media marketing by this venture Research questions What is the importance of social media platforms in marketing practices? What are the techniques used by Walmart regarding social media marketing practices for gaining huge customer base? What are the underlying issues in the system regarding consciousness in social media marketing practices? What are the useful strategies that Walmart can adopt for making successful attempts in future? Background of the problem Social media marketing problems are not new and these problems tend to exist in current scenario too parallely with number of digital opportunities (Agnihotri et al. 2016, p.178). These issues if not identified with time can lead to massive disasters and create financial problems in upcoming future. The study of the connection between social media marketing and customer loyalty is significantly important as this marketing practice is a necessity these days and thus might be helpful for organizations to build up effective management practices in future. Historical Social media marketing problems dates back to early 20s and almost every marketing disaster came with serious threats to companies associated with those problems. For example Walmart was blocked out of Germany in 2002 for exploiting information in social media platforms (nytimes.com, 2017). Theoretical Walmart has been following social media integration theory for marketing its products. Social media integration framework has been criticised for its costly nature and disability to enforce confidentiality of information. If companies tend to use this theoretical framework they may face problems in future (Trainor et al. 2014, p.1207). Business procedures and social engagement Walmart mainly follow a strategy of acquiring business firms for penetrating a new market and also engages a number of elements in its marketing procedures (Cropanzano et al. 2014, p.121). Marketing techniques are mostly cost consuming and thus cost effective methods needs to be engaged. Figure 2: Walmart business model (Source: Cropanzano et al. 2016, p.120) Intellectual background Walmart mainly uses acquisitions to penetrate a new market and also endorse those in social media. Though this strategy has been profitable most of the time yet there have been massive failures too. For example, acquisition of jet.com by walmart did not go well with social media and have impacted the business of Walmart for cultural issues (Banjo, 2017). Introduction Literature review is the section of a research study which provides knowledge about the substantial findings that are based on data collected from journals, text books, and articles and so on (Laroche et al. 2013, p.80). This section particularly focuses on investigating the research problem and make critical analysis of the same. Conceptual framework Figure 3: Conceptual Framework (Source: Created by learner) Concept of social media marketing Social media marketing refers to advertising of products with the help of social media platforms and digital communication methods. A number of aspects are associated with marketing techniques such as involving engaging contents, keeping patience, building a loyal base of customers who actually respond to the contents posted on digital sites, creating a link between advertisements and accessibility of those in main website and influential taglines. These related aspects act as catalysts for scaling up a business by leveraging customer attention towards particular advertisements. On another hand Rapp et al. (2013, p.560) stated that these related aspects like engaging contents, influential taglines can also bring about a negative impact in the marketing process as these are the aspects that a company needs to extra cautious about while marketing. Eye catchy contents, taglines, engaging product descriptions can also hurt emotional sentiments if improper contents are used. Link between social media marketing and brand loyalty Consumer behavior these days are highly based on word of mouth and most of the manipulative actions take place in social media. For an instance, review about any product can change perceptions of people about a certain product. Buying decision of a consumer goes through a series of invisible filters, which act as manipulative elements for consumer decision making. In the first step a customer create a plan for buying a product, which gets diverted by negative or positive thoughts of people presented on social media communities and finally end up buying something else completely different from the initial plan (Rodriguez et al. 2015, p.638). Figure 4: Consumer decision journey (Source: Rodriguez et al. 2015, p.637) On the contrary, Turban et al. (2016, p.45) commented that decision of customers remain undiverted if there is a proper loyalty base or loyalty loop. It has been mentioned that most of the manipulations or decision changes occur after a purchase when a customer get over excited about a product by comments of users and does not get an expected outcome. Current issues in the system regarding the use of social media platforms Figure 5: Issues in social media marketing techniques (Source: Wang and Kim, 2017, p.20) Inadequate contact with customers on social media platforms Majority of company pages on social media websites tends to be non-existent and obsolete when it comes to effective engagement with customers. Customers do not show interest on those companies which do not interact with them, in fact they get carried away by the attention they get from other companies. Incapability to gather organic followers This is a hard thing to maintain on public pages to gather new supporters on a regular basis. Most of the time, due to obsoleteness of public pages on social network sites, organic or new follower engagement seems to be less as compared to others (Barger and Labrecque, 2013, p.34). Content management problems Content makes contact with people and their thoughts as it is the key element for gathering attention of people. Most of the companies fail to create eye catchy contents and sometimes even fail to keep the value of customer sentiments which provoke customers to look out for another brand (Corstjens and Lal, 2014, p.80). Encouragement of sharing in social media platforms Sharing on social media helps to gather attention from people and also help to gather organic customers (Corstjens and Lal, 2014, p.41). Companies need to come up with such contents which are worth sharing and for that companies need to look beyond mere product advertising which most of the companies fail to do. Theories based on social media marketing There are various theoretical concepts based on social media marketing that popular business organizations adopt for their own advantages. AIDA model has been typically used by many dynamic business firms for creating brand and product awareness among people (Cohen et al. 2013, p.32). This model is associated with data analysis techniques as it helps an organization to create awareness of their products and create a sense of interest as well as desire among the customers Figure 6: AIDA model of social media marketing (Source: Cohen et al. 2013, p.32) Capability to influence the desire of customers can help to create a positive action of consumers towards a product. This model helps to rectify the needs of people and create product strategies as per those needs if associated with proper consumer behavior analysis. On another hand, Leonardi (2014, p.800) mentioned the use of Social Media sales funnel can bring about better results as compared to AIDA as it addresses the use of social media profiles, customer service and branding as a part of acquisition strategies, social conversations, participants and customer engagement as a part of activation and signups as well as repeated activities as a part of absorption. Figure 7: Buffers social media sales funnel (Source: Ashley and Tuten, 2015, p.20) Funnel shaped nature of this model suggests that buying activities of customers goes through various activities that influence their day to day buying decision and promote customer loyalty. Social facebook profile of different companies gain supporters or followers by effective branding strategies and these companies attain a stage of immense popularity by active support of followers which is depicted with the help of conversations on public pages. Finally, a customer loyalty base is formed with the help of signups as well as constant use of website platforms of companies (Laroche et al. 2013, p.80). Tajvidi and Karami (2015, p.70) suggested that if companies gets effectively engaged in the first two steps of the funnel, then the final step of customer absorption occurs at an ease. In this context the use of social exchange theory has also been mentioned which can be used simultaneously with Buffers sales funnel for focusing on the perceptions of people about a particular brand on a social media page. Figure 8: Social exchange theory (Source: Tajvidi and Karami, 2015, p.71) Buying decision of people can be based on the positive or negative aspects stated by consumers socially. For example, positive review of customers about any product can create positive impact on sales rate and negative reviews create negative impact on the sales rate. As recommended by Novikov and Novikov (2013, p.56), a company can use this theory to measure or analyse comments about a certain product on community pages to make improvements in a certain idea in future. Literature gap This study would not be able to cover all the aspects of social media marketing theories as well as concepts due to inadequate time period. Statistical data that would be collected about Walmart may not be authentic as it based on company reports and reports sometimes contain manipulated data. The research would not be able to provide insights on the innovate strategies followed these days due to unavailability of data. Ethical considerations Researcher would abide by the rules stated in Data Protection Act 1988 and would not disclose confidential information to anyone before the completion of research. The researcher would also not influence anyone for providing information and would also not present manipulative data. In order to get effective participation from managers, researcher would inform about the purpose of research to managers prior to the collection of data. Summary This chapter focuses on different theoretical frameworks as well as models to discuss about the impact of social media on the buying decision of customers. This section also stresses on the viewpoint of different people regarding the use and effectiveness of social media marketing theories on company business, which in turn has been helpful to derive the need of proper implication of these theories for gaining a loyal customer base Reference list Agnihotri, R., Dingus, R., Hu, M.Y. and Krush, M.T., (2016). Social media: Influencing customer satisfaction in B2B sales.Industrial Marketing Management,53 (1), pp.172-180. Ashley, C. and Tuten, T., (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.Psychology Marketing,32(1), pp.15-27. Baird, N., (2017).Forbes Welcome. Forbes.com. Available at: https://www.forbes.com/sites/nikkibaird/2015/11/09/three-social-media-mistakes-walmart-is-making-right-now/#165f00112cd6 [Accessed on 20 Aug. 2017]. Banjo, S., (2017).The End of an Era At Walmart. Bloomberg Gadfly. Available at: https://www.bloomberg.com/gadfly/articles/2016-03-31/walmart-s-first-ever-sales-drop-marks-new-era [Accessed on 20 Aug. 2017]. Barbaro, M., (2017).Wal-Mart Finds That Its Formula Doesnt Fit Every Culture. Nytimes.com. Available at: https://www.nytimes.com/2006/08/02/business/worldbusiness/02walmart.html?mcubz=1 [Accessed on 20 Aug. 2017]. Barger, V.A. and Labrecque, L., (2013). An integrated marketing communications perspective on social media metrics. Abingdon: Routledge. Cohen, L., Manion, L. and Morrison, K., (2013).Research methods in education. Abingdon: Routledge. Corstjens, M. and Lal, R., (2014). Busting six myths about customer loyalty programs.Harvard Business Review,24(1), pp.67-89. Cropanzano, R., Anthony, E., Daniels, S. and Hall, A., (2016). Social exchange theory: A critical review with theoretical remedies.Academy of Management Annals, 3(2), pp. 89-123. Laroche, M., Habibi, M.R. and Richard, M.O., (2013). To be or not to be in social media: How brand loyalty is affected by social media?.International Journal of Information Management,33(1), pp.76-82. Laroche, M., Habibi, M.R. and Richard, M.O., (2013). To be or not to be in social media: How brand loyalty is affected by social media?.International Journal of Information Management,33(1), pp.76-82. Leonardi, P.M., (2014). Social media, knowledge sharing, and innovation: Toward a theory of communication visibility.Information systems research,25(4), pp.796-816. Novikov, A.M. and Novikov, D.A., (2013).Research methodology: From philosophy of science to research design. Florida: CRC Press. Rapp, A., Beitelspacher, L.S., Grewal, D. and Hughes, D.E., (2013). Understanding social media effects across seller, retailer, and consumer interactions.Journal of the Academy of Marketing Science,41(5), pp.547-566. Rodriguez, M., Peterson, R.M. and Ajjan, H., (2015). CRM/social media technology: impact on customer orientation process and organizational sales performance. Ideas in Marketing: Finding the New and Polishing the Old, 7(2), pp. 636-638 Tajvidi, M. and Karami, A., (2015). Research Strategy. Product Development Strategy. 8(5), pp. 45-78. Trainor, K.J., Andzulis, J.M., Rapp, A. and Agnihotri, R., (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM.Journal of Business Research,67(6), pp.1201-1208. Turban, E., Strauss, J. and Lai, L., (2016). Marketing Communications in Social Media. InSocial Commerce, 12(3), pp.458-468. Wang, Z. and Kim, H.G., (2017). Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective.Journal of Interactive Marketing,39(3), pp.15-26.